BakBak
A learning and socialising platform that makes mastering Indian languages fun and engaging.
The Story Behind BakBak
India is a melting pot of languages — 22 official ones and countless dialects! Yet, there aren’t many engaging ways to learn Indian languages beyond textbooks or dull apps. This platform blends language learning with social interaction, enabling users to connect, converse, and immerse themselves in Indian languages.
Arre Yaar, How Do I Say That?
Despite India's rich linguistic diversity, there is a lack of accessible platforms dedicated to learning Indian languages, leaving linguaphiles, travellers, and cultural enthusiasts without engaging, conversational, and culturally immersive tools.
Chai Pe Charcha!
Carried out 15 semi-structured interviews with linguaphiles and a few college students (ones who shifted to a new state). Additionally, the Fly on the Wall approach was used to observe their behaviour, and a Google Form was circulated which received 32 responses.
“I moved to Gujarat for college, and I really wish I knew Gujarati to connect better with locals.”
Most learners showed greater interest in conversational fluency rather than structured grammar lessons.
“It’s not just about the words; I want to understand the cultural context behind what I’m learning.”
“I’ve always wanted to learn Marathi, but I don’t know where to start — it feels overwhelming without guidance.”
What's Missing?
Despite India’s linguistic diversity, learning Indian languages remains a challenge due to outdated and ineffective methods. These gaps make it hard for learners to grasp languages naturally.
Word of Mouth Learning
- Inconsistent learning.
- Lack of structured learning.
- No standard progress tracking.
Google Translate
- Inaccurate translations.
- No interactive learning.
Existing Apps
- Lack of gamification for Indian languages.
- Limited cultural immersion.
- Minimal social learning opportunities.
- Outdated and cluttered UI.
Meet Karthik
“I don’t need textbook phrases. Just teach me how to
order vada pav without embarrassing myself!”
Behind the Screens
Card sorting → sitemap → low-fi wireframes
A Splash of Culture
Style Guide
Personalised Onboarding
- Choose your preferred language to learn.
- Select your learning style — English or native-language based.
- Get a customised experience tailored to your preferences from the start.
Your Learning Hub
- Stay on track — fluency stats, progress and Word of the Day at a glance!
- Connect with new learners and stay motivated.
- Show off your skills — streaks, XP, saved words and social vibes in one place!
Interactive Role Play
- Forget robotic drills — dive straight into real-life conversations!
- Whether you’re bargaining at a market, haggling with an auto driver, or catching up with a friend.
- It’s not just about memorising words — it’s about living the language!
Maintain Daily Streak
- A streak lost is a lesson missed!
- A Floating Action Button on the Home screen kicks off a quick daily quiz — a fun MCQ game that tests your skills.
- Tap, play and ace it to rack up points and keep your streak alive!
Connect & Converse!
- Chat with native speakers, make friends and practise without fear of judgement!
- BakBak suggests partners based on language level and interests — because learning is more fun together!
Discover Culture at Your Fingertips
- Learning a language is more than just words — it’s about living the culture!
- Dive into bite-sized Shorts packed with entertainment.
- And learn about cultures and traditions along the way.
Learn in the Language You Love
Why stick to English when you can learn Marathi through Tamil (or any language you’re comfortable with)?
Accessible for All
A light-mode UI is also available, to ensure a comfortable and inclusive experience for everyone!
